Our Mission

At SMoLKINE, our mission is simple: Choose Kindness. We aim to highlight the power of kindness, recognize its value, and inspire you to pay it forward in your unique way. Life can be challenging in today’s fast-paced, ever-changing world. It’s easy to get caught up in the bigger picture and forget about the small things that matter. However, we believe that every small act can make a difference. We focus on kindness to guide our behavior and decisions, emphasizing our relationships and partnerships, and defining Ohana as the "Human Circle of Aloha" and the company we keep.

We believe that small acts of compassion can spark hope, build connections, and profoundly impact someone's life. Everyone deserves understanding, support, and hope—no matter what they’re going through. We stand to support mental health and prevent suicide. Together, we can combat the stigma surrounding mental health, raise awareness for suicide prevention, and create a world where no one has to face their struggles alone. SMoLKINE is here to remind you that empathy can heal and that there’s always hope.

Our goal for 2025 is to partner with organizations and charities to raise mental health awareness and support suicide prevention efforts. Through every purchase, we’re committed to donating a percentage of our sales to these vital causes, funding programs that make a real impact on people’s lives. Our brand doesn’t just celebrate kindness—it uses empathy to combat the isolation, despair, and loneliness that can lead to suicide.

Small acts are the foundation of everything SMoLKINE stands for. Suicide prevention and mental health support are extensions of this core value. When we talk about supporting mental health or preventing suicide, we always return to small acts—showing that they heal, build community, and prevent feelings of isolation. Join us in making a difference—one small act of kindness at a time.

"It’s the little things—small kine actions—that make a big impact."